Oriflame, a global beauty and wellbeing company founded in Sweden in 1967, has appointed Kenneth Benaim Campbell as CEO, succeeding Anna Malmhake who has decided to step down following her three-year tenure as CEO and president during which time she oversaw the completion of Oriflame’s recapitalisation and launched the company’s transformation strategy.
Campbell joins Oriflame with more than 30 years of international leadership experience in the beauty industry. He spent 27 years with L’Oréal, where he held senior leadership positions across Europe, Asia and Latin America, leading businesses in both mature and high-growth markets including Germany, Spain, the UK, Mexico, Taiwan, China and India.
Most recently, he served as president for Europe and North America of Lipton Teas & Infusions.
