HomeVeterinaryAnimal HealthAustria: Tractive strengthens US pawprint with acquisition of Whistle from Mars

Austria: Tractive strengthens US pawprint with acquisition of Whistle from Mars

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Tractive, the Austria-headquartered global provider of health monitoring and GPS tracking for dogs and cats, has acquired Whistle, the connected pet wearable brand owned by Mars Petcare. The deal adds Whistle’s customer…

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Nick Herbert
Nick Herbert
Nick Herbert has over 30 years’ experience in the financial markets, as both a practitioner and journalist. He started work as an investment banker in London, before joining International Financing Review (IFR) to report on debt capital markets and derivatives. He moved to Singapore in 2000 to manage IFR’s financial markets editorial team throughout Asia, before returning to London in 2009 to take up the position of Publisher for Reuters Capital Markets Publications. For the last five years he has been covering global capital markets, ESG finance and healthcare markets on a freelance basis.
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